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But quoting a synthetic turf project isn’t as simple as calculating square footage and multiplying by a rate. Accuracy is key to profitability, professionalism and customer satisfaction. And shopping with SiteOne gives you access to Pro-Trade turf, a top turf brand, reliable support and great pricing. 

Here’s how to build a quote that sets the right expectations and protects your bottom line. 


1. Start with an Initial Consultation and Thorough Site Assessment

Every synthetic turf install begins with understanding the site. Your assessment should include:

  • Size and Shape – Take precise measurements and make sure to consider irregular shapes or curved edges that will require extra turf.
     
  • Terrain – Steep grades, retaining walls or uneven terrain can impact excavation needs. 
     
  • Surface Material – Depending on the material you must remove, each requires different removal techniques and disposal considerations. 
     
  • Usage Intentions – The application affects turf type, base material and infill selection.


2. List Out Required Materials

Accurate quoting means accounting for every component involved in the installation. Key materials include:


3. Calculate Labor and Equipment Costs

Synthetic turf installation is labor-intensive. Be sure to factor in:

  • Crew Size and Hours – Consider how many team members are necessary for the project and for how long. Make sure to include time for excavation, base compaction, turf cutting, seaming and brushing.
     
  • Equipment – Depending on whether you will be renting your tools or using your own, take that into account when quoting. 
     
  • Disposal – Include haul-away fees for sod, dirt or old turf.
     
  • Site-Specific Challenges – Tight access, tree roots, underground utilities or elevation changes may impact labor.

Check out the Lists feature on S One.com to see everything in one place and build yourself an accurate quote of product. For more information, read up on our article Create Free Project Estimates on SiteOne.com.


4. Set a Smart Pricing Strategy

Once you’ve added up materials and labor, it’s time to apply a pricing model that keeps you profitable:

  • Material Markup – Consider the time you spend sourcing and delivering these materials. 
     
  • Labor Rates – Whether your charge per hour or per square foot, be sure to build in overhead. 
     
  • Contingency and Upsells – Include a buffer for unforeseen issues and offer optional upgrades like outdoor lighting, irrigation or extended warranties.


5. Present a Professional Quote to the Client

Clarity and transparency build trust. When sharing the quote:

  • Break Down Line Items
  • Include Visuals
  • Highlight Value
  • Offer Payment Options


Choose SiteOne as Your Synthetic Turf Provider

Quoting and installing synthetic turf is easier when you have the right support. SiteOne offers top turf brands like Pro-Trade® making your prep and finishing work a breeze. Ask our experts for advice on bulk materials, financing and product recommendations that will help you grow your business successfully, all while earning the trust of your customers. Visit your local SiteOne branch or shop online today. 
 

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